Frequently Asked Questions

Growth 11 is a membership community focused on high-impact playbooks, guides, tools, frameworks, and templates for B2B growth.

We’re launching with a limited but high-quality set of resources in the Growth Hub.

The Growth Hub is currently in beta. You can Sign Up for early access.

Growth 11 is built for Growth Leaders including:

1. CEOs, GMs, and Founders of growth-oriented companies
2. CXOs, VPs, and Growth Leaders across Marketing, Sales, CS, Product, and RevOps
3. Consultants, Fractional Leaders, end Experts who focus on driving growth
4. PE & VC professionals and Board Directors helping portfolio companies scale

It’s for anyone who shapes growth strategy, builds go-to-market, or runs growth intitatives.

Yes, the Growth 11 Hub is free for qualified Growth Leaders.

All we ask in return is that you help spread the word — e.g., on LinkedIn.

The “Growth” part is obvious — resources are all built to drive smarter, faster growth.

The “11” comes from two historic icons that represent pushing beyond the norm:

1. Apollo 11: The first mission to land on the moon — A symbol of bold ambition and reaching new frontiers.
2. Spinal Tap: On a lighter note (if you’ve seen the movie), turning it up to 11 when others stop at 10.

And yes — we wanted the name to be something short, punchy, and easy to remember.

Growth 11 sets a high bar. The resources are —

1. Built by Experts: Operators who’ve scaled companies and led $1B+ exits.
2. Complete Sets: Templates come with guides, so you’re never left guessing how to use them.
3. Designed to Connect: Resources work together — e.g., the Buyer Persona Blueprint builds off the ICP Template.
4. All in One Hub: No more hunting across sites or filling out endless forms.

Join once to access a growing library of high-impact resources.

Yes, an account is required — but it is free to Join.

To join, start here: Sign Up.

Rather than sharing your login, we recommend inviting colleagues or friends to create their own free account.

That way, suggestions, votes, and favorites will reflect accurately in your My Account section.

Yes, of course. We provide valuable resources and content only to those who want them and we do not spam.

Start by exploring the current set of resources in the Growth Hub.

Vote on ideas for future resources to help shape what we prioritize next.

And if there’s something you would like to see that would help you or your team, Make a Suggestion!

We aim to provide playbooks, frameworks, calculators, planning templates, and strategic guides — all designed to help B2B leaders grow smarter and faster.

We’re starting with a beta collection with a limited set of core (but high quality) resources and expanding from there.

We’re adding both resources and features at least quarterly, if not more frequently.

Growth 11 is designed around driving growth for B2B companies.

However, many of the frameworks and toolkits can be adapted to a wide range of industries.

Many of the resources offer some guidance on when and how to use them.

We welcome community contributions.

You can leave suggestions directly on any Growth Hub resource to clarify something, offer additional insights, or suggest an improvement.

Just use the Suggestions form at the bottom of the page for a specific resource.

Absolutely. We welcome ideas for new features and content.

Just log in and please feel free to Make a Suggestion.

Scan the Growth Hub to see if its already on our roadmap.

At the bottom of the Growth Hub is a form to describe what you’d like to see added if it’s not on the roadmap.

Yes! Submissions are always appreciated as a way to give back to the community.

When logged in, Add a Suggestion and in the text box include a link.
Please share a private link to your file(s) — e.g., use Google Drive, OneDrive, Dropbox etc.
Make sure the link settings allow for anyone with the private link to access it.

All submissions are considered donations to the community and may be adapted to integrate with other the resources in the hub.

We’ll review, sanitize, and potentially combine it with other contributions or insights to turn it into a Growth 11 community resource.