FAQs | Growth 11

What is Growth 11?

Growth 11 helps B2B companies drive growth in three ways:

1. Talent Collective: Proven fractional GTM experts, matched on capabilities and references, who contract directly with clients.
2. Growth Advisory: Direct access to an operator, from market strategy to growth execution.
3. Leadership Search: Full-time growth leaders, with every search personally led.

Who does Growth 11 work with?

Growth 11 works with B2B SaaS, Tech-Enabled Services, and Product companies that want to scale revenue and drive sustainable growth.

That typically means CEOs, founders, and GTM leaders, as well as PE and VC firms and Board Directors helping portfolio companies scale.

Who is behind Growth 11?

Growth 11 was founded by Sham Sao, an alum of McKinsey & Company, Harvard Business & Law Schools, and Yale, with multiple exits, including over $1B.

He has led in CEO/GM, CRO, CMO, and Board roles and is an expert in B2B growth strategy and execution.

Why is it called Growth 11?

The “Growth” part is obvious — resources are all built to drive smarter, faster growth.

The “11” comes from two historic icons that represent pushing beyond the norm:

1. Apollo 11: The first mission to land on the moon — A symbol of bold ambition and reaching new frontiers.
2. Spinal Tap: On a lighter note (if you’ve seen the movie), turning it up to 11 when others stop at 10.

And yes — we wanted the name to be something short, punchy, and easy to remember.

What is the Talent Collective?

A network of proven B2B GTM experts who contract directly with clients. It is built on referrals and references, not a marketplace premium.

Companies tap the Collective for fractional executives to guide a function, specialists to fix a specific problem, and hands-on operators to run the work. Learn more.

How is it different from a fractional talent marketplace?

Marketplaces make fractional talent easy to find, but they take a significant cut off the top and stand between you and the talent.

In the Talent Collective, you contract directly with the expert on terms that work for both sides. No middleman, no markup, and the expert keeps the full rate.

How are experts matched?

On capabilities and references. We look at the work each expert has actually done and the references they have from past clients.

You can check those references directly before engaging, so the decision rests on a proven track record you have confirmed for yourself.

What kinds of experts are in the Collective?

Experts across B2B go-to-market, including:

1. Fractional Executives: CMOs, CROs, and growth leaders to guide the function and build the plan.
2. RevOps: Specialists to fix the systems, data, and process behind the pipeline.
3. ABM & Outbound: Experts to design and run targeted account programs and outbound motions.
4. Demand Generation, Product Marketing, and Sales Leadership: Operators who build pipeline, sharpen positioning, and coach sales teams.

How do I find the right expert for my needs?

Contact us with the function, scope, and outcome you need, whether that is executive guidance, a systems fix, or hands-on execution.

We will introduce a short list of experts from the Collective whose capabilities match the need and who have references for that exact work. You check the references, then engage the expert directly.

What does Growth Advisory cover?

The full range B2B growth requires: market strategy, pricing and packaging, team structure, and the execution plan that actually ships it.

It also covers diagnosing where pipeline and conversion stall, and building growth plans that hold up in the boardroom. Learn more.

Who provides the advisory?

You get direct access to an operator who has sat in the CRO, CMO, and CEO seat, not a framework delivered by a case team.

That means advice grounded in having run the function and delivered multiple exits, including over $1B.

How does an advisory engagement start?

With a consultation to understand what is working, what is not, and where the gap between plan and results is largest.

From there, the focus is on the highest-leverage moves and an execution plan the team can act on, with ongoing support as the work gets done. Request a Consultation.

Which roles does Leadership Search cover?

Full-time growth leaders, including CMOs, CROs, VPs of Sales, and VPs of Marketing.

The focus is on leaders who can take a B2B business to the next level of growth. Learn more.

Who runs the search?

Every search is personally led by someone who has hired for these roles before. It is never handed to a case team or a junior associate.

Having sat in the CRO, CMO, and CEO seat means knowing what the role actually requires, beyond what the job description says.

How do I start a search?

Contact us to talk through the role, the team, and what success looks like.

That first conversation shapes the profile of the leader you need and how the search will run.

How do I join the Talent Collective?

The Collective is built on referrals and proven work. Experts share references from past clients so companies can check their track record. If you are an experienced B2B GTM operator who works fractionally, contact us to start the conversation.

Members work directly with clients and keep the full rate, with no marketplace taking a cut.

I am looking for a full-time growth leadership role. Should I reach out?

Yes. If you are a growth leader exploring full-time CMO, CRO, VP of Sales, VP of Marketing, or similar roles, contact us to connect.

Share your background and the kind of role you are looking for, so we can keep you in mind for relevant searches.

What is the best way to get in touch?

Use the Contact page for anything related to the Talent Collective, Leadership Search, or joining as talent.

For Growth Advisory, Request a Consultation. Either way, you will hear back directly from a person.

Not sure which option fits?

That is what the first conversation is for. Contact us and we will help you figure out whether fractional talent, advisory, or a full-time hire is the right move.

Some companies combine them, for example advisory to set the plan and fractional talent to execute it.

Frequently Asked Questions

About Growth 11